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Hunger Games, The (2012)
Friday, March 23, 2012
For intense violent thematic material and disturbing images - all involving teens
Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Wes Bentley, Elizabeth Banks
Gary Ross, Suzanne Collins
Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games.
Hunger Games, The (2012) | Preview
Hungry for the Games
It's amazing how quickly someone can be proven wrong.
Grossing an incredible $152.5 million in its opening weekend, The Hunger Games has already shattered numerous box-office records:
In other words, The Hunger Games has become a full-blown pop culture phenomenon.
The question that I have is "Why?"
I think that the obvious first response to a question such as this is the film's well-planned marketing strategy. Rather than taking the more traditional route of focusing on the book's legions of fans, Lionsgate opted to take a much broader approach in its marketing. By emphasizing the intensity of the tournament, Lionsgate was able to help the film seem more accessible to a wider audience. All of a sudden, The Hunger Games wasn't merely the latest must-see event for 'tweens. Instead, the film also started to gain interest to the average ticket-buyer. (Although, to be fair, the plan was far from perfect. For example, a major misstep appeared to occur with the release of the film's first footage. Releasing a teaser with a tone akin to Twilight in late August of last year, the early buzz was decidedly negative and actually appeared to work against the film. Still, it's also possible that this error inadvertently aided the film in that it slowed the hype machine temporarily, ensuring that the general public were not experiencing Hunger Games fatigue by the time of the actual film's release.)
To be honest though, I am not one to simply buy the excuse that the marketing paid off. I've seen tonnes of examples of films that tried all the same strategies and failed to catch fire with audiences. People don't rush out to the movies in numbers like this simply because a promotional campaign tells them to do so.
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