Apple TV+ is a relatively new streaming service launched by the tech giant Apple in November 2019. But the story of how it came to be can be traced back several years earlier.
In 2015, Apple started exploring the idea of creating original content to compete with other streaming services like Netflix, Hulu, and Amazon Prime Video. The company began hiring executives from the entertainment industry, such as former Sony executives Jamie Erlicht and Zack Van Amburg, to lead its original content efforts.
By 2017, Apple had started making deals with high-profile creators and actors, such as Steven Spielberg, Oprah Winfrey, and Jennifer Aniston, to produce original content for its platform. The company also acquired the rights to several popular shows, such as “Carpool Karaoke” and “Planet of the Apps.”
In March 2019, Apple held a special event where it announced its new streaming service, Apple TV+, along with its original content lineup. The service launched in November of that year with several original shows, including “The Morning Show,” “Dickinson,” “See,” and “For All Mankind.”
Apple TV+ was positioned as a premium service with a focus on high-quality original programming. The company’s goal was to create content that would rival the best of what was available on other streaming services while also being more family-friendly and respectful of user privacy.
In the years since its launch, Apple TV+ has continued to invest heavily in original content. The service has produced critically acclaimed shows like “Ted Lasso,” “Servant,” and “The Mosquito Coast,” as well as high-profile movies like “Greyhound” and “Cherry.”
Overall, the story of Apple TV+ is one of a tech company seeking to establish itself as a major player in the entertainment industry. With its deep pockets and commitment to quality content, Apple is poised to continue making waves in the world of streaming media for years to come.
