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HomeNews & TopicsVALUES-BASED STORYTELLING Is Needed Now More Than Ever

VALUES-BASED STORYTELLING Is Needed Now More Than Ever

Dozens of top Hollywood creatives and activists have signed an open letter in response to the shuttering of production company Participant, urging the industry to continue using film and television as catalysts for social change.

Signatories include George Clooney, Alfonso Cuarón, Ava DuVernay, Jane Fonda, Regina King, Viola Davis, #MeToo founder Tarana Burke, civil rights attorney Bryan Stevenson, Color of Change president Rashad Robinson, and groups like GLAAD and Human Rights Watch. The letter, coordinated by the National Domestic Workers Alliance (NDWA), highlights the impactful collaboration with Participant and director Cuarón on the visibility campaign for the 2018 Oscar-winning film “Roma.”

“As we say goodbye to Participant, we must underscore that values-based storytelling is needed now more than ever,” the letter states. “An entire ecosystem of individuals, connected by Participant’s 20 years of work, stands ready to collaborate.”

Founded in 2004 by Jeff Skoll, Participant stunned and saddened the industry last month when Variety announced its closure. The company earned 21 Academy Awards from 86 nominations and grossed over $3.3 billion globally. Beyond accolades and box office success, Participant championed a “double bottom line” business model—producing films that address humanitarian issues, equity, and corruption.

“Roma,” which poignantly portrayed the life of a domestic worker in Mexico City, sparked renewed discussions on workers’ rights, leading to the introduction of the National Domestic Workers Bill of Rights in Congress. This bill, soon to be reintroduced, continues to gain support and momentum. This kind of impact is what the group urges the entertainment industry to sustain as media faces uncertain times.

“Participant’s model of filmmaking and partnerships showed us the power of storytelling to open our hearts and inspire action in times of change and uncertainty,” said NDWA president Ai-jen Poo. “The open letter is a re-commitment to this work, and an invitation to others to join us in harnessing the power of art to change the world.”

Here is the full list of names that signed the letter:

George Clooney

Ava Duvernay

Regina King

Kerry Washington

Alfonso Cuarón

Michael Keaton

Diego Luna

Chiwetel Ejifor

Jane Fonda

Vera Farmiga

Martin Sheen

Sophia Bush

Daveed Diggs

Destin Davis Cretton

Davis Guggenheim

David Oyelowo

Gabriela Cowperthwaite

Alan Cumming

Yaltiza Aparicio

Yvette Nicole Brown

Clark Gregg

Alyssa Milano

Piper Perabo

Rosanna Arquette

June Diane Raphael

Juan Devis

DeVon Franklin

Baratunde Thurston

Mark Duplass

Justin Baldoni

Laura Poitras

Louise Hogarth

Mónica Ramírez (Justice for Migrant Women/The Latinx House)

Fatima Goss Graves (National Women’s Law Center)

Anthony Romero (ACLU)

Rashad Robinson (Color of Change)

Bryan Stevenson (Equal Justice Initiative)

LaTosha Brown (Black Voters Matter)

Tarana Burke (Me Too)

Yalda T. Uhls (The Center for Scholars & Storytellers at UCLA)

Muslim Public Affairs Council Hollywood Bureau

New America Better Life Lab’s Entertainment Initiative

PopShift

Storyline Partners

Human Rights Watch

CAPE (Coalition of Asian Pacifics in Entertainment)

Pop Culture Collaborative

NRDC

GLAAD

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