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Comic Book Movies are Tanking at the Box Office. Why?

Comic book movies were a popular genre that have dominated the box office for over a decade. However, in 2023, some of them may face some challenges in attracting audiences. Here are some possible reasons why:

  • Competition from other genres and franchises. 2023 is a crowded year for movies, with many anticipated releases from different genres and studios. For example, Indiana Jones 5, Avatar 2, Jurassic World: Dominion, Mission: Impossible 8, and The Super Mario Bros. Movie are some of the potential blockbusters that may compete with comic book movies for attention and ticket sales1  2
  • Franchise fatigue and diminishing returns. Some comic book movies may suffer from diminishing returns as audiences lose interest in sequels or spin-offs that do not offer anything new or exciting. For example, Venom 2 and Morbius are two Sony Spider-Man movies that may not generate much buzz or enthusiasm among fans, especially after the success of Spider-Man: No Way Home3. Similarly, Aquaman and the Lost Kingdom and Shazam! Fury of the Gods are two DC movies that may not have much impact on the overall direction of the DC Universe, which is undergoing a soft reboot under James Gunn and Peter Safran3.
  • Lack of diversity and representation. Some comic book movies may face criticism or backlash for their lack of diversity and representation of marginalized groups, such as women, people of color, LGBTQ+ people, and people with disabilities. For example, Ant-Man and the Wasp: Quantumania is the only MCU movie in 2023 that features a female co-lead, while Guardians of the Galaxy Vol. 3 is the only MCU movie in 2023 that features a person of color in a leading role4. Similarly, none of the DC movies in 2023 feature a female lead or director, while only Blue Beetle features a person of color in a leading role3. These issues may affect the appeal and reception of comic book movies among diverse and progressive audiences.

These are some of the possible factors that may affect the performance of comic book movies at the box office in 2023. However, this does not mean that comic book movies are doomed or irrelevant. There are still many comic book movies that may surprise or delight audiences with their quality, creativity, and innovation. For example, Across the Spider-Verse is a highly anticipated sequel to the Oscar-winning Spider-Man: Into the Spider-Verse, which features a multiverse of Spider-People from different dimensions3. Similarly, The Marvels is an MCU movie that features three female superheroes: Captain Marvel, Ms. Marvel, and Monica Rambeau4. These movies may offer something fresh and exciting for fans and general audiences alike.

Therefore, comic book movies are still a viable and popular genre that may continue to dominate the box office in 2023. However, they may also face some challenges and competition from other genres and franchises that may affect their appeal and profitability.

1. screenrant.com
2. comicbook.com
3. thedirect.com
4. cbr.com

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